It’s Super Bowl Sunday, and if you’re looking to get a better handle on just how significant the event is for the online community, then YouTube’s latest Culture and Trends report is for you.
YouTube’s latest report looks at “the expanding entertainment universe of the NFL,” and digs into NFL engagement on the platform, and some of the key trends that’ll not only define user activity today, but also throughout the offseason and into the next NFL season.
First off, YouTube’s report looks at overall NFL content engagement, and how the league has adapted to online culture and platforms, boosting online fan activity.
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